Measuring Business Success With Splenda
I could measure the success of my business by the number of customers I have. I could also measure it by the amount of money the company earns. But what about the subtle indicators of success? What are the tell-tale signs that things are going well? One of them is Splenda.
When ITdojo first opened its doors almost six years ago I went to Farm Fresh and bought a little box of Splenda. That box (the home size) lasted about a year. The following year I bought a box of Splenda from Sam’s club. Yeah, the big restaurant size. It lasted a few years.
Today, ITdojo is plowing through Splenda. We’re using up a few of the big Sam’s Club boxes each year.
I wonder how much longer before we’re using a box every month…
It just means that more people are addicited to coffee now. Between DD and Starbucks millions upon millions of people are addicited to caffiene and “need” it for their daily survival. Its becoming a trend.. the non-drinkers are starting to become shunned and labed as outsiders and not part of the bandwagon of the times. Start offering energy drinks, and see how quick those go. I bet they’d disappear just as quick as Splenda.
Yeah, but energy drinks are crazy expensive, even when you buy them in bulk. It’d make more sense financially for me to offer free “scratcher” lottery tickets than it would to offer energy drinks. I’m all about being cool but I have to draw the line somewhere.